Resolve to Save Lives (by Vital Strategies)

Resolve to Save Lives is partnering with the Chinese government to tackle the country's dangerously high salt intake, which averages 10.5 grams per day—more than double the World Health Organization's recommendation. This excessive consumption, primarily from salt added during home cooking, contributes to hundreds of thousands of deaths annually from high blood pressure, stroke, and kidney failure. A cornerstone of this effort was the launch of China's first major mass media campaign, "Love with Less Salt," in 2019. This eight-week campaign, aired on national television and in Shandong and Anhui provinces, graphically depicted the health dangers and empowered consumers to reduce their intake to the recommended 5 grams per day.